Marketing Director — Offer Sheet Template

Documents every offer you sell in literal buyer terms and flags the fuzzy ones before you write copy for them.

Vague copy usually traces back to a vague offer. If you cannot state what arrives after payment, what observably changes, and the one step to buy, no headline will save the page. This prompt documents every offer you sell in plain, literal terms, one block at a time.

Each offer runs through four named tests: literalness of deliverables, an observable after-state, honesty of the listed objections, and a single call to action. Sell more than three offers and it also checks for overlap, flagging any two offers competing for the same audience with adjacent promises. Every unverified claim gets tagged ASSUMED instead of quietly passing as fact.

You walk away with a completed Offer Sheet, ordered by revenue, ready to upload to your Marketing Director Project, and a standing rule: no copy gets written for an offer that is not yet DOCUMENTED. It is the third of the three briefing documents your standing AI director runs on.