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Ad Creative
Ad Creative Brief
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Open any AI you use. Free or paid. ChatGPT, Claude, Gemini, all work.
02
Copy the full prompt below using the button.
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Paste into the chat and follow the instructions.
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Answer honestly and concisely when asked.
WHAT THIS PROMPT DOES
Writes a one-page creative brief for briefing a video creator or designer on a Meta ad concept. Covers concept, tone, visual direction, hook, script, and things to avoid.
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YOUR PROMPT
Write a one-page creative brief for a Meta ad. I will use this to brief a video creator or graphic designer.
Here are the details:
- Offer: [offer name]
- Price or CTA: [price or CTA]
- Target audience: [describe them in 2-3 sentences]
- Core message (one sentence): [core message]
- Emotion to trigger: [e.g. relief / excitement / curiosity / FOMO]
- Format: [video / static image / carousel]
- Desired ad length if video: [e.g. 15 seconds / 30 seconds / 60 seconds]
Include the following sections in the brief:
1. Concept overview (2-3 sentences)
2. Tone and delivery style
3. Visual direction
4. Opening hook (write the exact first line or first 3 seconds)
5. Script outline or key visual beats
6. Key messages to include
7. Things to avoid
8. CTA
Keep each section concise. The creator should be able to action this without a follow-up call.