Marketing Director — Brand Voice Template

Extracts your real brand voice from copy that already worked and documents it so any writer can reproduce it.

Most brand voice documents are wish lists: three flattering adjectives and no proof. Then the AI writes "bold, authentic" copy that sounds like every other business on the internet. This prompt takes the opposite route: it extracts your voice from copy that already felt right, and builds the guide from evidence.

You paste your best two or three pieces and one piece you hated. The prompt runs three named tests: the swap test for genericness, the consistency test across samples, and the repulsion test that turns what you hate into a never-sound list. If nothing you have written ever felt right, it stops and has you capture your spoken voice first instead of inventing one.

You walk away with a completed Brand Voice Guide, every rule backed by an example sentence, ready to upload to your Marketing Director Project. It is the first of three briefing documents your standing AI director runs on.