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Customer Research

JTBD Extractor Prompt

  1. 01

    Open any AI you use. Free or paid, ChatGPT, Claude and Gemini all work.

  2. 02

    Copy the complete prompt below using the button.

  3. 03

    Paste into the chat and follow the instructions.

  4. 04

    Answer honestly and concisely when asked.

What this prompt does

Takes purchase-moment evidence (a sales call, an onboarding survey answer, a "why did you sign up" response) and extracts the actual job-to-be-done, distinguishing what they said they wanted from the situational trigger that made them act that day.

For anyone building a persona or messaging doc who has a feature list but no real language for why people buy NOW instead of eventually. Walks away with the job statement in the customer's own structure (situation, motivation, outcome) and the trigger event that started the search.

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