Category Claim Test Prompt

For founders tempted to declare "we're not an X, we're a Y," this tests whether that claim is earned or just a rebrand dressed up as category design.

It works backward from evidence — how prospects currently search for and describe the need, whether the existing category still has room to differentiate, and whether you actually have proof strong enough to support a new name for what you do. You walk away with one verdict: stay, subcategory, or full category claim.