People are looking
but not buying
Find out exactly what's stopping them, and the one change most likely to fix it.
The single reason they're not committing
Most drop-offs are not mysterious. They are caused by one dominant objection your page has not answered. Price, proof, trust, clarity, risk, or fit.
The Buyer Resistance Analysis classifies which type of resistance is blocking your buyers, how serious it is, and the highest-leverage change available to reduce it.
It is a diagnostic, not a template. You describe what buyers are doing. The engine tells you what they are really reacting to.
How it works
Describe the page
Share context about the offer, the page, and the signals your buyers are giving. What they are doing, where they are stopping, what they are saying.
The engine analyses
Your inputs are assessed to identify the single dominant reason buyers are not committing, classified by resistance type and severity.
Report on screen and by email
The primary resistance, how serious it is, the corrective options available, and one test you can run to confirm the fix is working. Delivered on the next screen and sent to your inbox.
Inside the report
You do not get a list of suggestions. You get a classification, a severity rating, and one specific action to take next.
-
Primary resistance type
Which of the six core objections is blocking your buyers: price, proof, trust, clarity, risk, or fit.
-
Severity rating
How serious the resistance is and how much of your conversion loss it is likely responsible for.
-
Corrective options
The specific changes available to reduce the resistance, ranked by impact and effort.
-
One test to confirm
A single, low-cost test you can run to verify the fix is working before committing further changes.
Run this when
Visitors arrive, spend time on the page, and leave without buying. You know the traffic is qualified but conversion is missing.
Buyers initiate checkout or add to cart, then disappear. The offer attracts interest but fails to convert the commitment moment.
Conversion was steady, then started to slide. You need to identify which resistance has grown without changing the page first.
Find out why they're
not committing
Traffic is not the problem. Find out what is.
Subscribe to run
Brief already used
Subscribe to run this diagnostic.
This brief has been used.
One free diagnostic per brief. Subscribe to run this and the other 15 tools. From A$79/month founding rate.
This brief has already produced its free diagnostic. Take a new brief or subscribe to run this tool again.
See pricing Take a new briefAlways open. Never on retainer.