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Your AI Director
Marketing Director — Brand Voice Template
01
Open any AI you use. Free or paid. ChatGPT, Claude, Gemini, all work.
02
Copy the full prompt below using the button.
03
Paste into the chat and follow the instructions.
04
Answer honestly and concisely when asked.
WHAT THIS PROMPT DOES
Fill in this template and upload it to your Claude Marketing Director Project. It tells Claude exactly how your business sounds, what it never says, and what it stands for — so every piece of copy it writes is on-brand from the start.
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YOUR PROMPT
BRAND VOICE GUIDE
Upload this completed document to your Claude Marketing Director Project.
Business name:
[Your answer here]
What we do in one sentence:
[Your answer here]
The three words that best describe our tone:
[Your answer here]
We always sound:
(e.g. direct, warm, no-nonsense)
[Your answer here]
We never sound:
(e.g. corporate, salesy, overly casual)
[Your answer here]
Words and phrases we use:
[Your answer here]
Words and phrases we never use:
[Your answer here]
A piece of our existing copy that nails the voice:
(Paste an example — an email, caption, or ad that felt exactly right)
[Your answer here]
A piece of copy we hate and why:
(Paste an example of copy that felt wrong — a competitor, an old draft, anything)
[Your answer here]