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Ad Creative

Ad Creative Brief

01

Open any AI you use. Free or paid. ChatGPT, Claude, Gemini, all work.

02

Copy the full prompt below using the button.

03

Paste into the chat and follow the instructions.

04

Answer honestly and concisely when asked.

WHAT THIS PROMPT DOES

Writes a one-page creative brief for briefing a video creator or designer on a Meta ad concept. Covers concept, tone, visual direction, hook, script, and things to avoid.

YOUR PROMPT
Write a one-page creative brief for a Meta ad. I will use this to brief a video creator or graphic designer. Here are the details: - Offer: [offer name] - Price or CTA: [price or CTA] - Target audience: [describe them in 2-3 sentences] - Core message (one sentence): [core message] - Emotion to trigger: [e.g. relief / excitement / curiosity / FOMO] - Format: [video / static image / carousel] - Desired ad length if video: [e.g. 15 seconds / 30 seconds / 60 seconds] Include the following sections in the brief: 1. Concept overview (2-3 sentences) 2. Tone and delivery style 3. Visual direction 4. Opening hook (write the exact first line or first 3 seconds) 5. Script outline or key visual beats 6. Key messages to include 7. Things to avoid 8. CTA Keep each section concise. The creator should be able to action this without a follow-up call.