Risk Clarity Prompt

Puts a probability and a dollar figure on a marketing risk, a new channel, a price change, a spend increase, and rules whether it is worth taking.

Marketing risk usually gets managed by feeling rather than by number, which means the actual risk is either wildly overestimated or dangerously ignored. This prompt forces a specific financial, reputational, time, or capacity risk in your marketing to be priced, not just felt.

It classifies the risk type, then asks for a rough probability on the worst case, the expected case, and a middle case, and weighs the dollar cost of taking the risk against the cost of continuing to avoid it. The verdict names whether your fear is miscalibrated, the risk is underpriced, you are relying on control you do not actually have, or the real issue is capacity rather than the bet itself.

Built for the channel test, price increase, or campaign spend you keep circling without committing to. You walk away with a number instead of a feeling, a named verdict, and one dated action that either takes the bet or formally shelves it.