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Choices & Trade-Offs

Cost of Doing Nothing Prompt

  1. 01

    Open any AI you use. Free or paid, ChatGPT, Claude and Gemini all work.

  2. 02

    Copy the complete prompt below using the button.

  3. 03

    Paste into the chat and follow the instructions.

  4. 04

    Answer honestly and concisely when asked.

What this prompt does

Puts a number on what a tolerated channel, pricing model, process, or habit is already costing your marketing this year.

The status quo feels free. It rarely is. This prompt puts a number on what a tolerated marketing system, pricing decision, habit, or accepted constraint is actually costing, split into the costs you already see, the ones you have stopped noticing, and the ones that grow the longer nothing changes.

It converts your figures, or clearly labeled estimates when you have none, into one annual cost, then compares that against the one-time disruption of changing it. The status quo usually loses that comparison once it is actually on paper.

Built for the channel you keep funding out of habit, the pricing model no one revisits, or the manual process no one has timed. You walk away with one number, one named cost category, and the specific change that shrinks it.

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