Content ROI Prompt

Separates content formats that earn their production cost from the ones you make out of habit, using a strategic-role and compounding test, then names the one format to cut.

Content has a way of feeling productive while quietly costing more than it returns. This prompt gates the audit on how well you are measuring content, then tests each format for its actual job, closing buyers, keeping the brand visible, or driving traffic elsewhere, and whether it compounds after publishing or dies within days.

Built for anyone producing more than one content format, video, blog, newsletter, podcast, social, who suspects some of it is not earning its hours. You list every format with real hours and real cost, and the strategic-role and compounding tests do the sorting instead of just keep posting.

You walk away with one named root cause behind your content investment, one format to prioritize, one to cut this week, and a kill rule with a threshold and review cadence you can apply the next time a new format tempts you.